Depending on their social media influence and audience size, influencers including key opinion leaders (KOLs) and key opinion consumers (KOCs) promoting Da Nang City will be eligible for benefits such as complimentary airfare, accommodation, destination familiarization trips, production support for their teams, and other incentives.
Tourists explore the Cam Thanh coconut forest in Da Nang City, central Vietnam Photo: B.D. / Tuoi Tre
The Da Nang Department of Culture, Sports, and Tourism on Thursday announced the launch of the ‘Danang Storytellers’ program, which connects KOLs, KOCs, and content creators to help promote the city’s tourism image across digital platforms.
Over the past year, Da Nang has hosted and supported more than 100 KOLs, KOCs, travel bloggers, vloggers, photographers, and content creators, allowing them to experience the city’s tourism products, festivals, cultural events, and services.
Building on the initial success and online reach of these collaborations, the city is developing ‘Danang Storytellers’ into a long-term content creator community rather than relying on short-term promotional campaigns.
The program targets creators in tourism, food, fashion, sports, arts, entertainment, and lifestyle, who are active on platforms such as Facebook, TikTok, YouTube, Instagram, Threads, and other international social media networks.
The Da Nang Department of Culture, Sports, and Tourism pointed out that current travel trends show that most tourists search for information and choose destinations through social media content.
Beyond traditional promotional materials, authentic experiences, and personal stories now have greater influence on travel communities, the department added.
International visitors receive a warm welcome from tourism authorities and local officials in Hoi An, Da Nang City, central Vietnam. Photo: B.D. / Tuoi Tre
‘An open community’
According to the department, the ‘Danang Storytellers’ program operates as an open community.
Participants can register online, accumulate points based on the engagement performance of their content, and receive benefits or rewards accordingly.
Members of the ‘Danang Storytellers’ program will gain access to Da Nang’s tourism ecosystem, including resorts, entertainment venues, beach tourism products, culinary experiences, cultural attractions, and the city’s annual events.
Organizers have also established a mechanism to recognize contributions to tourism promotion.
Content that generates strong communication results may be awarded certificates acknowledging its contribution.
Creators will also have opportunities to participate in product launches, tourism promotion events, and annual recognition programs.
Thai Ba Dung – Dong Nguyen / Tuoi Tre News
